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کامپیوتر و شبکه::
دیدگاه مشتری مجزا
Strategy In order to achieve this, Response One created a single customer view (which we have discussed in Chapter 11) by merging visit and e-mail data.
Single customer view 11 By the end of this chapter you should have an understanding of the benefits and types of personalization.
You should understand the concept of the single customer view and the differences between personalization and segmentation.
Single customer view A single customer view is a full and complete picture of your customer that is created by combining all data from across your organization into one holistic view.
If you understand your customer with a single customer view (SCV) then you must personalize your experience at every touchpoint wherever possible.
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